The specials for next month include asparagus with sweet Vidalia onions. Or, you might be interested in choosing between a succulent barbecue dish and a good ole’ hamburger for your entree. Starters include a tossed salad and why not end your meal with the dessert of the day – fresh, hand-picked strawberries?
Don’t everyone jump up at once! The thought of eating these foods all together might not be so appetizing. But, surprisingly enough, they all share one common characteristic. According to the Associated Press Planner editorial database, each food item listed above share awareness campaigns during the month of May. Next month marks National Sweet Vidalia Month, National Hamburger Month, National Asparagus Month – for those looking for a new way to “go green”, National Barbecue Month … and the list goes on.
Whether you are really hungry – or if the combination of these foods gave you a sour stomach – PR campaigns revolving around these topics are eye openers simply because they are unusual and fun. If linked carefully and used wisely, they can give your business a different spin. So, next time you are putting together your marketing and/or editorial calendars, try something new … throw some barbecue sauce on asparagus for your friends and family this Memorial Day!
Tags: AP, AP Planner, Associated Press, editorial calendars, health, May, pitching tips, pr planning, pr tips, story ideas, story starters, Wellness
